SMC 2017/2018 Artist of the Year | Hannah Clive Exclusive Interview & Page Launch!

The moment has finally arrived! We are pleased to announce that our Starlight Music Chronicles (SMC) 2017/18 Artist of the Year, London, UK-based Hannah Clive has been officially launched on our website (see here)! We have launched this feature & her page in the same month last year when Hannah won our October 2016 Artist of the Month event – there is just something special about this month: Hannah is special.

In 2015 when our September Artist of the Month winner IAMWARFACE catapulted into the SMC music scene, many UK artists began competing in our monthly events. In the fall of 2016, IAMWARFACE frontman Matt Warneford nominated Hannah for the October event. It is ironic that these two top performers from the same country have aced our Artist of the Year events, but, we assure you, they were chosen by our Judges for their incredible talent! All our SMC Artist of the Year competitors this year and last were stellar – it was a very tough decision to make. For the 2017 competition, we had four voting platforms for the Judges: Best in Media Support, Best in Music and Instrumentation, Best in Fan Interaction and Engagement, and Best in Social Media, Content, and Branding. Hannah not only excels in these areas, she is the total package when we look at an artist whose mark in this very tough industry has stood the test of time. She approaches everyone and everything with a smile, quick wit, and even her favorite: cake! (yes, cake. If you haven’t been following her tweets, get on that!). But beyond all these personal attributes, Hannah is a woman on the rise: her music is always evolving and she continues to interact with her peers and fans daily which is very rare to see. These are the kinds of things that keep an Artist relevant and current and we definitely see great things happening for her!

Hannah’s’ page on the SMC website has all of her socials, latest videos, links to her interview with Limehead Radio, announcements and upcoming events or shows are located in one convenient spot. We encourage you to get to know our reigning SMC royalty by connecting and following on all her socials and while you’re here, check out our exclusive interview with her below!

Editor’s Note: Hannah I want to personally congratulate you again. I know that this industry can be challenging at the best of times, but you, dear, continue to surprise us all with your perseverance, talent, and ability to stay at the top of your game with your art and loyal fan base. Now, it’s your time to shine as our Official SMC 2017 Artist of the Year! Welcome to the SMC Family!

SMC Exclusive Interview | Hannah Clive SMC 2017/18 Artist of the Year!

SMC – Hello Hannah! We are beyond thrilled that you are our SMC Artist of the Year! Can you tell us where you were when you found out you had won and what your first thoughts were?

HC – I was standing in the middle of a field having just performed at Frontrow Festival in deepest, darkest Oxfordshire, England when somehow, I got reception and took a call from Matt of (IAM)WARFACE around one AM telling me I’d won SMC Artist of the Year. I was elated, as were the other musicians for me, prompting singing late into the night with the Scottish contingent the Barstow Bats enthusiastically leading the charge.

SMC – Can you tell us what you think about online Artist voting competitions? What were your thoughts on the SMC Artist of the Year event?

HC – If I’m honest – generally speaking I’m skeptical of Artist Voting Competitions and other similar ventures like Battle of The Band competitions. I’ve heard horror stories from fellow musicians where they’ve been left out of pocket. So, I think a lot of competitions tend to leave a lot to be desired – they’re very good for competition organizers and their own promotion, fan base grabbing and connections made, yet they don’t seem to benefit the participants in any real way; artists who do work their a**es off, pushing the darned thing! I didn’t feel that about SMC Artist of The Year as I have built a relationship with you over a few years and you actually do cross-promote.

SMC – Can you tell us where your biggest supporters come from aside from the UK?

HC – My biggest group of supporters outside of the UK is in the USA and Canada.

SMC – Are there any people you would like to give a shout out to for their support during the competition?

HC – I’d like to thank all my ‘Queens of Ireland’ for their unfailing support, to Music Hour UK, fellow bands who’ve shared the love as well as to all my unfailing supporters. Last but very not least – last year’s winners, (IAM)WARFACE and all the ‘Warfarian’s out there.

SMC – Where did you first learn about SMC?

HC – Word of mouth via a local band of musicians (IAM)WARFACE.

SMC – Let’s get into your career – I saw recently that you were in the recording studio with IAMWARFACE, our 2016 Artists of the Year. Can you tell us what’s going on behind the scenes there?

HC – I can’t reveal too much but suffice to say Matt and I are writing new material together, we’ve yet to decide when we will present that. I’m singing and it’s all gone a bit James Bond meets Warface and Hannah’s smoky, torch vocals…and it really works – appeals to my cinematic background I guess.

SMC – We saw from your Facebook Page that you had recently performed live at a charity event. Can you tell us which festivals or events you have performed at over the summer?

HC – Well, when not attending to review them as I did with the Indies on the Jack Rocks / This Feeling Stage at Isle of Wight festival, I have been performing at quite a few! Starting with London’s largest one-day music festival The Hanwell Hootie sponsored by Marshall Amplifications – I know Jim Marshall’s son and now CEO Terry Marshall – he came down to support me personally, which was very moving. Then there’s been Into The Wild Festival along with (IAM)WARFACE – completely loved that. FrontRow Fest in Oxfordshire and there’s been the Bicester Round TablePub In The Park’ charity event, among others.

SMC – Do you have any events coming up that we can share with our readers?

HC – I was planning on releasing a new EP September/ October but I’m still waiting on the final production processes to be completed, plus now I’ve done this stuff with Matt – I’m in two minds as to what to release. I would very much like to release something new because fans are wanting it and it’s been a while – but it’s gotta be right in terms of my direction artistically. It may be I’m looking at another metamorphosis 😉

SMC – Being our Artist of the Year means having our support from July 2017 to June 2018. Can you tell us how best we can help promote you on our site? We love creativity and collaborations but we are also aware that our artists have their own vision on how they are promoted…what is your vision?

HC – So long as SMC are able to offer what all artists need which is their music promoted, available for people to listen to easily, presented in an engaging way and that the places where it can be bought are on prominent one-click-away display – really that’s all that matters to us music makers.  It can be an expensive hobby so any investment we get from our supporters is enabling and always greatly appreciated. My vision has always been not to shout ‘BUY MY MUSIC’ or ‘CHECK THIS OUT’ – it puts people off. Instead I prefer building genuine fan relationships – I find that’s the best way to naturally generate interest in one’s music with music fans – and to be real.

SMC –We have Limehead Radio in the UK linked to our SMC Spotlight – can you tell us about your experience with your recent interview with them?

HC – I loved doing my interview with Limehead. They’re enthusiastic new music supporters and that always gets my vote! They have a good ear too for quality new music and goodness knows it’s out there and a genuine interest in supporting it.

SMC – Speaking of Radio – are there any stations you would like to give a shout-out to who have been supportive of your music?

HC – First and foremost all at EGH Radio Wednesday Unsigned Show with Stephen and Anne Lambert, and with Niki Tyler on Thursdays Unsigned Pop Show. Now that is a genuine community of music makers and supporters, where I tune in virtually every week. Also have to give a shout out to Gary Crowley at BBC Radio London (see below) for all his kind words and his support, playing my tracks twice now on BBC introducing in London. Additionally, to Gaby Roslin for inviting me on her show as a guest and to perform at BBC Radio London. But there is a plethora of independent digi’ stations out there I could mention – all doing an admirable job of play-listing new music, whereas nationals for whatever reason just can’t. Instead radio pluggers and corporates tie their hands. So, Independents such as Stephen and Anne at EGH Radio are seemingly the true Champions of real new music now – elsewhere it’s become a turn-style for the mainstream radio stations due to the sheer volume sent in versus available airtime for unsigned acts. The rest of the airtime has to be dedicated to signed acts and therein perhaps lays the problem.

SMC – Which Media platforms (aside from Radio) have been most supportive of your music?

HC – Social media is the best alternative platform and for that see Twitter. Facebook videos get a lot of hits too, more so than Youtube. I’m trying to branch out into Spotify playlists but they have to be the right ones apparently.

SMC – Can you tell us who your ‘go-to’ team is in terms of the production of your music/videos/branding?

HC – Production I have my Producer friend Brian Tench who’s worked with the best including Kate Bush and The Bee Gees and we often use my session musician friends who all play on world class material elsewhere. My branding I do myself, plus I bounce artistic ideas off of Matt from (IAM)WARFACE – he’s an artist as well as a musician so he has that artist’s eye, I’m also looking at image with Mrs. Warface.

SMC – I am aware that you come from an esteemed background in terms of the entertainment history and your family (your father). Can you tell us about that?

HC – Basically, growing up my Dad was on the telly – a lot! He was in seminal British Television programming and films of the 60’s, 70’s and 80’s including Kubrick’s A Clockwork Orange to name but a few. Like the actor Julian Fellowes who wrote Downton Abbey – my father the actor John Clive went on to become a successful writer, in his case an international best-selling author several times over and a screenplay writer and I’m very proud of him. He had me late and died only a few years ago but I feel strongly that he’s keeping a close eye on my career as its something he always supported. My mother was on the Production side in Light Entertainment including seminal British music programmes like the BBC’s Top of The Pops, then after having me and my brother went into specialist VIP and Press liaison – so I have a very solid grounding in the Business.

SMC – Okay – let’s get into your music: Can you tell us which of your songs has received the most traction on radio?

HC – Oh goodness that’s difficult – they all have. Fire seems very popular, as is Kiss of Life.(below)

SMC – Do you write all your own music?

HC – Pretty much yes.

SMC – Do you plan on having any co-writes in the near future?

HC – I love collaborations and am always up for them. I like mixing things up I did as say with The Herbaliser on ‘Lost Boy’ (see belwo) or as I’m doing now with IAW – it sends you off creatively on a different path to the one you normally tread.

SMC – What is the song-writing process like for you?

HC – If working with others its quick. If its me I tend to get a burst, leave it for while, come back to it, tweak it etc. When writing it has to flow easily – if I try and force it the result is never as good. I have to have a buzz for it.

SMC – What instrument do you create your songs with?

HC – Good question. First it was piano, and then I didn’t have one (not particularly portable and I dislike plastic keys) so I wrote using the guitar for twenty years. Now I have my piano back I’m writing with that again and loving it – for instance Fire started out on piano and was then transposed to guitar.

SMC – Which instruments do you play aside from the acoustic guitar?

HC – Piano, flute, piccolo and tambourine – I play a mean tambourine (little known fact!) I write string parts too.

SMC – What do you admire most about other Musicians in the industry that have inspired you in some way?

HC – Their tenacity in the face of ever-dwindling returns! They keep playing because it’s their passion and Music chooses you.

SMC – Can you tell me whom your most influential role models were growing up?

HC – My Dad was a huge influence both musically and in the art of performance. Others early influences include John Lennon /The Beatles, Yellow Submarine was a biggie, Elton John, film scores, plus a raft of old school classic singers whom my Dad used to play on vinyl e.g. Ella Fitzgerald, Julie London, Peggy Lee – oh and Sinatra, but in this last instance that was more to do with the songwriting. My Mum who was younger than my Dad was a music influence on me too – she played things like Simon and Garfunkel, Earth, Wind and Fire – oh and ZZ Tops at full volume, at speed, with the windows down!

SMC – What does the term ‘success’ mean to you?

HC – Honestly? Being recognized for my craft and making enough money from my own music to pay the bills – anything else is a bonus – holidays in Antigua can wait.

SMC – How have you been able to juggle your career with home life? We see you always out there hustling and doing such a fab job of your social media!

HC – I feel like Zorba the Greek sometimes I’m juggling that many plates but then that’s what modern Mum’s do and I’m no exception. Mine’s just a slightly unusual area of employ is all, but no different than that in which I was raised, so it’s normal to me.

SMC – Can you tell us what advice you have been given by industry peers which stands out for you or which has influenced the way you do things now?

HC – Listen, speak less, learn – blend into the wallpaper until you have.

SMC – What do the next 3 months look like for you in terms of your career and new music releases?

HC – As explained I’d like to release something new. I’ll avoid the Christmas crush of releases but if not The Fall, then springtime 2018. Hopefully more gigs this year, the festival season’s pretty much over so everyone is prepping for Christmas releases and booking in for festivals next year. Plus, I’m managing (IAM)WARFACE now at their insistence, so I now have all theirs to juggle too!

SMC – Are there any tours or festivals planned for the next few months?

HC – No.

SMC – Where is your biggest fan base located?

HC – The UK followed by USA, then Europe – also very popular in France and Germany –, which is handy coz I speak reasonable French, and they like their chanteuses. I’m open to going there and it’s a good market.

SMC – What is the approximate age group your largest fanbase is?

HC – Actually, it’s across the board but mainly the 25 – 50 bracket, male and female – and they buy music.

SMC – Can you tell us what you think is total career fulfillment for you?

HC – Being known for, respected for and doing what I’m best at – singing, songwriting and entertaining people – and being fairly remunerated for that.

SMC – Which social media platform do you gravitate to most and why?

HC – Twitter because its instant and they don’t use an algorithm (like Facebook) to pick what to tell your friends and followers.

SMC – Which social media or music platform do you think is most effective for Artists today?

HC – I’m still working that one out – truth be told probably a combination of all of them. Fortunately, most of my fans actually buy their music on hard copy or via a music platform like iTunes; they don’t prefer streaming on Spotify because they enjoy the attachment, the sense of propriety owning a copy and its better quality. They know it supports the artist buying it.

SMC – What are your thoughts on Spotify? I know we had a discussion about that and I know this is something that most Artists want is to be featured on Spotify playlists. Are you featured on any?

HC – I am apparently – but its something I need to look at more. Open to help there!

SMC – Can you tell us when in your lifetime was your ‘Ah Ha’ moment – the time where you knew music was your destiny?

HC – When I sat at the piano aged 9 or 10, wrote a song and called my dad in to have a listen. He immediately started typing up the lyrics for me so I knew I was on to something – clearly, he thought I had something because he wouldn’t have indulged me with his time had I not.

SMC – Okay, final question: if you had not pursued a career in music, what would you have chosen to be?

I have absolutely no idea – probably a marine biologist or naturalist of some kind – an eco warrior. When not on stage I like good honest earth and living off grid – it proves a useful antidote to the plastic fantastic people one sometimes meets in the music business!

______________________________

Hannah Clive Social Media Links (click to view)

Website

SoundCloud

Facebook

Twitter

Instagram

iTunes

Spotify

YouTube

 

Olivia Penalva | SMC’s Teen Artist of the Year, ArtistMax, and ‘I Choose This Love’

In June 2016, Starlight Music Chronicles (SMC) ran our first Artist of the Year (AOY) event with Adult and Teen Categories. The response to our event was astounding with final vote counts for all Artists in the thousands. Now, with the SMC Artist of the Year Season II amping up, we will be saying hello to a new Artist and our goodbyes to current ones: IAMWARFACE and Miss Olivia Penalva. But with all the mayhem that is about to go down in the next 2 weeks, our Artists of the Year will always be held in high regard and supported by the SMC platform. They are SMC Family, after all. In fact, when we look to the future of SMC and our annual events and the global attention within the industry, it would not be too far of a stretch to say we are considering a five and ten year Artist of the Year concert series. More on that later….

In the time that British Columbia based Olivia Penalva has reigned as SMC’s Teen Artist of the Year, she has launched an EP, performed across Canada live on several radio shows, launched several music videos, did a cover of The Police’s ‘Every Breath You Take’ which landed in a TV commercial in Greece, and has even attended an ArtistMax (www.artistmax.org) weekend in Los Angeles where she met with Award Winning Producer Ken Caillat and Award-Winning Artist David Foster. Part of the win as AOY on our platform was a VIP Scholarship to the ArtistMax event where Olivia was mentored by these industry peers (more on that in our interview below).

Recently, Olivia launched her new single ‘I Choose This Love’ a brilliant co-write with Robin Ghosh (more on that below too) over a David’s Tea and Smarties (yes, really!). The song is about how love pulls us through some of the most challenging times of our lives and is an absolute MUST for your playlists. In fact, we have added the song already to our Spotify playlists ‘SMC Editor’s Favorites’ and ‘SMC Spotlight Artists’.

In reviewing this single, I can say that this song is Olivia, evolved. Her earlier singles like ‘Ferris Wheel’ and ‘Outshine The Stars’ while inspirational and fun in their make – up (it was Ferris Wheel where I discovered Olivia after all in a Reverbnation contest SMC ran with Bongo Boy TV), ‘I Choose This Love’ is a step up for Olivia in terms of a more mature lyrical progression. Her strong vocal ability is never a disappointment in all of her music – it is consistent and fluid throughout. However, in ‘I Choose This Love’, you can audibly hear how she’s grown into her own and just like fine wine, she keeps getting better.

The video for ‘I Choose This Love’ is also evident of Olivia’s personal growth with a theme demonstrating the struggles and triumphs that a gay couple face in their heterosexual environment that surrounds them. Acceptance and disapproval are heavily woven throughout and lend power to the purpose of this song. I applaud Olivia for having compassion and fearlessness beyond her years in terms of addressing real issues in society today through her music such as in ‘Outshine The Stars’, a song about self-confidence and celebrating our uniqueness. Similarly, ‘I Choose This Love’ isn’t a video you would expect from someone so young in an industry primarily saturated with Artists focused on egocentric career advancement. It boils down to one thing: this is Olivia, and she will always dance to the beat of her own drum in terms of her music: she is fearless, selfless, and unafraid to make change in the world. Her goals are personally driven and not industry based meaning, she addresses the real issues in our world and not just what the music industry typically expects of someone so talented and young: a flowery, over the top ‘all about me’ glamour video. This is the stuff that makes an Artist celebrated by us on the SMC platform simply for their ability to adapt to their environment with grace, consistency, and integrity. She continues to be a beacon of light and hope to disadvantaged groups in society through her music – how can we not all applaud that?

_____________________________

SMC SPOTLIGHT Exclusive Interview | Olivia Penalva

SMC – Hello Olivia! We have so much to talk about since our last interview! Let’s begin with your run as our TEEN Artist of the Year (AOY) – what was your experience like?

Olivia – Hi Candice, so great of you to do another interview with me. I am always grateful for these opportunities. It for sure was so amazing to have won AOY! Aside from the great spotlight you did of me and my music, I got other interviews and media attention and support throughout the year, not to mention the bragging rightsJ.

SMC – One of the benefits of becoming the TEEN AOY was being awarded a VIP Scholarship to the ArtistMax 3-day event in Los Angeles. You attended in late March 2017 – can you tell us about your experience with the weekend?

Olivia – That was definitely a fantastic prize to win. I got to go to LA and spend three intensive days working with very talented industry professionals and meet other artists. I had a terrific time. I was pretty nervous and not sure what to expect but enjoyed it, learnt lots, and made some nice friends as well.

SMC – We saw that you also met Grammy Award Winning Artist David Foster while you were there! Can you tell us what advice he gave that you took with you?

Olivia – Pretty cool to have met him. He is a legend. Basically he was straightforward and told us how hard this business is, which is probably better than sugar coating it.

SMC – What was it like to meet with our industry friends Ken Caillat and Bridge Gardiner?

Olivia – Bridge is super sweet and definitely made the weekend what it was. She seems to really enjoy these mentorship weekends and working with us artists. Ken Caillat is also a legend, and it is inspiring to be mentored by someone who worked with Fleetwood Mac and other greats.

Olivia Penalva, bottom row, far left, at the ArtistMax event in March 2017 where she met with Award Winning Producer Ken Caillat and Award Winning Composer David Foster. Photo Credit: ArtistMax

 

SMC – If you were asked why you would recommend the ArtistMax program, what would you say to someone wanting an understanding of the program?

Olivia – I would definitely suggest it to those artists who have not had a lot of songwriting experience, or who have not collaborated much with other artists. We were put in groups and had to come up with a song and perform it at the end. Working with 5 other artists for one main goal like that can be difficult, as everyone has a different opinion or style for what they see. It was pretty intensive. Also great for artists who have not had much if any studio time, as we got to record in the studio with Ken Caillat and his team. Though I have had quite a bit of experience with songwriting and working in the studio, I did enjoy working with other artists my age and collaborating together. We also worked with a vocal coach (Colbie Caillat’s) and a performance coach, and got to meet industry reps and managers. All in all it was a positive and rewarding experience. Thank you so much Candice for that!

SMC- Now let’s get into your Music – your new single ‘I Choose This Love’ is just beautiful in composition and sound. Did you write the lyrics for this song?

Olivia – Yes, I wrote this song last summer as an acoustic track with my favorite songwriter, Robin Ghosh. We write most of my songs together. I have written with several others, but Robin and I just seem to click and usually it is the songs we wrote together that I end up releasing.

SMC – Can you tell us five things about the making of this song that no one knows about? (they can be fun facts)

Olivia – Ha ha well I think the idea literally popped into Robin’s brain at like 3 in the morning, so later that day when we sat down to write, he told me about his idea, and a couple hours later, we had the song. I think we may have been eating smarties and drinking David’s tea when we wrote it… And I am pretty sure I had a candle burning in my studio to create the mood J. When we were talking about the song, we were thinking about how love gets you through stuff. Whether it be love of a partner, a parent, a friend, a child, and that being there for someone no matter what is what everyone is looking for.

SMC – What has the media support been like for this single so far?

Olivia – I have the best publicist who does an amazing job of getting my music some media attention, whether it be blogs, or interviews. Often from that the social medial support can spiral with shares on Facebook or twitter. This time Spotify actually added it at the time of the release to a new pop music playlist, which was awesome because it got me over 60,000 streams.

SMC – What was the fan support like when you released this single?

Olivia – I have some great loyal fans who like my music, so they were quick to comment on You Tube on my lyric video for the song that came out at the same time. I also had great support as I mentioned on Spotify and even SoundCloud, where I have a decent number of steady followers.

SMC – The video is equally as gorgeous as the song – who is the creative team behind the video?

Olivia – I am really proud of this video. It tells the love story that this song is all about. I have to give major credits to my Videographer Lee Watkins of LMW Photos. We were initially brainstorming for a video with all kinds of different love, but realized how difficult that could be in less than three minutes, and so we decided to focus on one love story and the ups and downs of that. The two main characters are actually friends of ours and did such a great job of sharing their love story and their dreams. Lee directed and filmed this over three days, and the results are so emotional and inspiring. Everyone in the video is from Vernon, and everyone just stepped up and either acted in it, or gave us locations to film at. We had an amazing team in front of and behind the camera.

SMC – Where and who produced this song?

Olivia – This song was ultimately produced by a young man named Alex Klingle, a Vancouver BC based music producer, composer, and sound designer who has his music roots in electronic dance. My manager met him at a music event and played him the track, and Alex was on board.

SMC – Who is your ‘go-to’ dream team?

Olivia – Well first of all, I have the best team ever!!! So not sure if I would need to dream one up, unless you are taking about song writing – Ed Sheeran all the way!! A duet with him would be pretty nice. Seriously though, I do have a great team and they are there for me whenever I need them, from my managers Andrew Allen & Julia Allen, to my writing partner Robin Ghosh, my Radio Promoter Scott Clements, my Videographer and Photographer Lee Watkins, my Publicist Sera Roadnight, and my beauty team, Brit Fisher and Jessie Voss.

SMC – What are your thoughts on being the only TEEN to have been supported as Artist of the Year on our Platform? We moved to an ‘adult only’ competition for Season II of these events….

Olivia – Well I would have to say AMAZING!!! And thank you! It is hard to be an artist, let alone a teen artist, as somehow our age always plays against us. I have often heard, too young, music is too young, not fit for the demographic, and make yourself look older… But instead I believe in myself and my art, and I write what I know, which changes as I grow up, and people respond to my music, so for those platforms that do support us teens, I am truly grateful.

SMC – We have seven Judges for the Artist of the Year event this month – Last year, we had five from various categories. Can you tell us if and what your connection was to last years’ Judges?

Olivia – Wow, that is a lot of judges. Well I can thank Candice for sure as she actually discovered me through another competition that my Ferris Wheel video won, through an SMC sponsored Bongo Boy video competition. Through the ‘SMC Artist of the Month Competition’, I got to know Randy Wayne Belt, frontman for Barley Station, who is super supportive of my music and even wrote a super nice article about it also.

SMC – I have seen that your single ‘Skyline’ was added to many radio shows last fall – can you tell us which stations you would like to acknowledge in this interview for their consistent support?

Olivia – I can’t believe how well Skyline did. It was chosen for the month of October 2016 as Bell Media’s iHeartRadio’s Future star at CHR, then chosen again in November for iHeartRadio’s Future Star at Hot AC and AC Radio. So it played across Canada on all Virgin Radio Stations across Canada, and SUN FM here in BC, Chum FM in Toronto, all of which was just so amazing. It also got played by several other stations, many of which are in Ontario and who have been great supporters like 103.1 FM in London Fresh, FM in Kitchener, Mix FM in Belleville, and Kiss FM and the Jump FM in Ottawa, to name a few. The Maritimes have also been good to me with spins from CING FM in Hamilton, CKCW FM in Moncton, the list goes on… I am so grateful to all of the stations who took a chance on me and hope they will continue to want to support me with my new single I Choose This Love.

SMC – Where do you feel the focus is with regards to your management team in terms of getting your music promoted to the masses?

I Choose This LoveI think it is to just keep on doing what we are doing, trying to put out good music that my publicist and radio promoter can get out to radio and social media.

SMC – Do you feel that platforms like Spotify or Pandora are the way of the future in terms of music play and getting your music in high rotation?

Olivia – It seems to be the way. Most of my music sales are from Spotify. ITunes is the no longer the favorite platform, and I guess platforms like Spotify do make it easier and I guess cheaper for listeners to find and compile playlists. I have a decent following on Spotify with almost 860,000 streams of my music. Spotify also create cool playlists and I have been lucky enough to have had Skyline Madlucky Remix included last year on a workout playlist, and I Choose This Love on a new music playlist.

SMC – We consider you to be a part of the SMC Family now and we will be looking at the possibilities of hosting a SMC Concert for charity in the next 5-10 years. What are your thoughts on that?

Olivia – Well thank you do much for thinking of me that way. I am honored and would love to be a part of your charity event!

SMC – Recently, Limehead Radio in the UK has reached out to SMC and have expressed interest in supporting the Artists on our platform – what do you think about being supported on a multi-media platform?

Olivia – I think that is fantastic. This industry gets harder and harder and so any support that one platform can get or give to another is valuable. Internet radio is getting popular as it is free for its listeners and often will play non top 40 tunes and indie artists, so a great platform for emerging artists to get heard.

SMC – Which Social Media Platform is your favorite?

Olivia – Personally I love Snapchat and Instagram. For music, twitter and Facebook still seem to be more popular, and of course the most effective is You Tube. This year I hit 1,000,000 views on YT and am almost at 10,000 subscribers. It is a great way to get noticed for your covers and then you hope your fans will like your originals too. You never know where a cover might lead. Last fall I did a cover of Every Breath You Take with a fellow artist, and randomly it was pitched by Universal to a client of their in Greece, and now it plays on a commercial on Greece. This has really helped my YT channel growth as I have a lot of new fans who either found me through Shazam of the commercial, or looked me up on YT. Very cool to have a growing fan base in another country.

SMC – Do you work all of your Social Media or does someone do it for you?

Olivia – I do it all myself, which means that sometimes I get behind in posting and sharing stuff, and thanking my fans for their love and support. I plan to use the summer to catch up and get on top of it.

SMC – What has been the best experience in your career to date?

Olivia – Wow, there are so many. Meeting and performing with Andrew Allen back in 2013, working with Brian West on Ferris Wheel, writing at the Toby Gad Studios in 2014 on Forgettable, being at the She’s the One comp in Ottawa 2014, Artistmax 2017, being on a billboard in Edmonton, winning iHeartRadio Future Star 2016. I feel very lucky for it all.

SMC – What has been a not so pleasant experience in your career to date?

Olivia – Radio visits where the MD or PD doesn’t seem really interested or asks some very hard questions. You feel so fortunate to be able to be welcomed into their stations and work so hard to show them your music, but sometimes it just doesn’t click and you have to be okay with that too.

SMC – Can you tell us which competitions you have won in the last five years? Which was your favorite?

Olivia – I have been in quite a few and made it pretty far, like top ten She’s the one at the Ottawa Blues Fest, winning top EP at the Independent Music Awards for Weightless 2016, top Holiday Song for Christmas For Two at the Independent Music awards 2016, Bob Kingsley’s Country Top 40 Video cover for H.O.L.Y. 2016, Ferris Wheel 1st Runner up in Radio Airplay Summer Music Comp 2015,  top 15 finalist in the International Song Writing Competition for Fight For You 2015, Artist of the Month and then TEEN Artist of the Year with SMC 2016. It felt great to get the results I did in all of them, but I can say winning the SMC Artist of the Year 2016 that was a real compliment as I was up against some real talent, and the prize to go to ArtistMax was so valuable, and SMC has since been just such wonderful supporters of my music.

SMC – How do you feel music competitions help Artists?

Olivia – First it gets the artist and their music out there for others to see. It also gives the artist confidence to put themselves out there. Winning feels very validating, but you also learn not to beat yourself up to much if you don’t win. Public votes are hard as it can really depend on many people an artists can rally to vote for them, and judge voted ones are very satisfying given that industry professionals validate your work. At the end of the day music is very subjective, and you have to take the negative that may come out of a competition and work harder and make your music better.

SMC – How do you feel about the kinds of Grants and Funding options available to Artists in Canada as opposed to other countries? Do you feel Canadians are at an advantage over other countries?

Olivia – I can’t speak for what is out there in other countries, but I can say that there are lots of grants available to Canadian Artists, you just have to know where to look, and work hard to put an application together to get them as you are up against other determined artist. Factor Canada gives away several grants a year for emerging artists, for marketing, for song production, etc. Storyhive gives away grants for music videos, I know the British Columbia, Canadian Government also now has grants for Artists. The application process can be overwhelming and using a grant writer often helps the process. I have been fortunate to have received a couple Factor grants and am so grateful for them as they are helping me continue my music journey.

SMC – Can you tell us about your song for the Salvation Army titled ‘Fight For You’? How do you hope to benefit this organization through this song?

Olivia – When I released the song in 2013, I was inspired to do something as that particular year we had a very cold winter and I just could not imagine what it must be like to have no home or shelter to go to. I knew that my impact would be small, but felt that whatever I could do I would do. So, I decided to annually donate any proceeds of the sale of Fight For You to the Salvation Army. We have had a couple good years where I was able to donate a couple hundred dollars a year. I hope to continue to give back where and how I can through my music.

SMC – You have a really cool section on  your website titled, “These are a few of my favorite things’ – some of those things listed in the menu are: Little White Lies, David’s Tea, Fluevog Shoes, Lush, Quay Australia, wildflower cases, Nars, Kylie Cosmetics, Aritzia, and mAAJI. Have any of these companies stepped up to become sponsors of your music?

Olivia – That would be a dream come true!!! Not at the moment, but of course I would welcome any opportunity. I am a big online browser of beauty and fashion goods. I love Pinterest as you can see so many beautiful things. And I love to write about those things, so I thought why not have a page on my website where fans can see what I am all about. I always have an online shopping cart full of items that I will never actually end up buying, but just love to look at clothes and makeup.

SMC – I see you have some tours coming up as well! Can you tell us the where and when of each date?

Olivia – Yes, I am excited to be touring a bit this summer. I will start of the summer on June 23rd in Edmonton at the ‘Edmonton Chante Festival’ at la Cite Francophone at 7:15 pm celebrating Canada’s 150 years. Then on June 24th I am performing at the ‘Works Art & Design Festival’ at Winston Churchill Square at 3:45 pm. I am also doing a cool local venue at ‘Predator Ridge on the Patio’ from 5:00 – 7:00 pm on June 27. Then off to New Westminster to perform at a Canada Day celebration at Queens Park at 11:35 am, then some private concerts until early August where I will do a sweet local event called ‘Jammin For Justice’ Wednesday August 2, from 12:00 – 1:30. Then back to Vancouver August 11 to perform at ‘Coquitlam’s Summer Concert Series’ where you can find me at 7 pm at the ‘Towne Centre Park Plaza’ Stage. And maybe a few more here and there.

SMC – Do you have any tours planned for the fall and winter months?

Olivia – I do have a couple private events in the fall, but not much else planned yet as I will be in my final year of school, and I like to use the fall and winter months to work on songwriting and potential releases, but I am always open to performing any time of the year if my schedule permits it.

SMC – Can you tell us about the possibility of an album or EP release in the near future?

Olivia – Yes well for sure a new single coming end of the summer, then working on potentially a full length album for next year. I have a lot of songwriting plans so hopefully something good will come out of it all!

SMC – Last question: If I were not pursuing a career as a Musician, I would be…….

Olivia – An interior designer!

SMC – Well Thank You Olivia! It has been a pleasure having you on our platform the last year as our TEEN Artist of the Year – we wish you all the best going forward!

Olivia – Thank you so much for your continued support. I truly appreciate it.

_________________________

Olivia’s Social Media Links (click to view)

Website

Facebook

Twitter

Instagram

YouTube

iTunes

 

 

IAMWARFACE | SMC Season 1 Artist of the Year | in Review!

SMC Artist of the Year Spotlight | IAMWARFACE March 9, 2017

By Candice Anne Marshall

SMC – Hello Matt! This year is flying by and there are so many wicked projects going on at the moment for IAMWARFACE! Let’s begin with the biggest one right now: the Indiegogo campaign for your single ‘Say My Name’. That’s a pretty wicked promo video! Tell us who the team is behind this campaign…

Matt – the Indiegogo campaign has been set up by a friend of mine called Andrew Scott Marshall. He’s also writing and directing the video. He’s a great guy with a hell of a lot of awesome ideas. Can’t wait to see what he comes up with.

SMC – Can you tell us a little bit of a synopsis of the Music Video and what we can expect? We saw some pretty wicked acting skills there!

Matt- Hi Candice. Thankyou. The Oscar win awaits lol. Yes of course. Ok, well the video is going to form one part of a narrative that will span multiple songs possibly featuring other bands. The general vibe is that of a kick ass Kung Fu movie in the vein of something like John Wick. It’s gonna be awesome.

SMC – What is the ultimate goal in terms of top dollar – what amount do you need to make this video the success you want?

Matt- At the moment we’re looking to raise £3500 to shoot the first part of the video.

SMC – You mentioned to me on the phone recently that you are also working on a new single….can you tell us about that?

Matt- Yes indeed. I have a load of new things I’m working on. There’s 2 brand new songs that I’m currently going through as well as a cover of a very famous 80’s song. We’re also working on the official debut album so these will all form part of that. I can’t say anymore at the moment but there’s some big things happening.

SMC – What is in your studio? Can you give us a bit of a visual?

Matt- It’s all decked out with geek paraphernalia such as a huge Tie Fighter from Star Wars and Various Aliens and robots to keep me company. Also, there’s my usual setup consisting of a midi drum kit, a keyboard and guitar.

SMC – You are also playing the Camden Rocks Festival this June as well. What a great way to ‘pass the torch’ so to speak to our 2016-2017 Artist of the Year! It looks like a well-established music festival – is this your first time playing there for it?

Matt- Yeh, it’s gonna be a very cool festival. I played there about 4 years ago in my last band. It’s basically the town of Camden turned into a huge festival with a load of music venues all hosting some of the best British bands around at the moment. Also, we’re playing Into The Wild festival in July this year which is my favorite. Such a cool vibe with awesome people.

SMC – Can you talk about the changes that are happening within the band as well?

Matt- Well, things just seem to be clicking into place right now. We’ve had a load of exposure last year including Sky Sports using our debut single Say My Name for the opening league games. That was amazing to see on TV. Nothings really changes as far as how we do things, it’s just taken a lot longer than we expected to get the ball rolling regarding recordings and the creation of the album. Also, we seem to be pulling a lot of Gary Numan fans at the moment which is fantastic. Gary’s wife is also a fan. You never know, we may join him on tour sometime in the future. Gary, if you’re reading this…. get in touch.

SMC – What are all the tours you are looking at for the remainder of 2017?

Matt- We don’t have a tour arranged this year as of yet but hopefully we’ll have some news very soon. I’d love to get back on tour. This is what I live for.

SMC – I know that this can be a touchy subject for many Artists, but I do like to know what the media support has been like for you over in the UK….

Matt- Well, it’s all mainly been social media based so far and we’ve had a great response. We also recently did a live session for BBC Introducing of which was also filmed. We’re working on a video edit of our first track we played (To Die For). It’s almost finished and it’s looking like a corker. Can’t wait to get it out there.

SMC – In terms of the last 3 months, what has happened for the band in terms of tours and live shows?

Matt- Well, we did a short tour in the South of England last October which was our first. It was such an unforgettable experience and this was when I realized that I have the best band I’ve ever had the pleasure to work with. Such a great and funny bunch of guys. The first night of the tour we all cried ourselves to sleep laughing. So funny.

SMC – Which live show was your most favorable since being announced as our Artist of the Year in July 2016?

Matt- I think the most memorable was our gig at Proud Galleries in Camden a few months ago. Even though I had an epileptic fit halfway through a song but I managed to hold it together by holding my hands over my eyes to avoid the strobe lights. Everyone thought I was being dramatic lol. It was only when I told them I wasn’t being dramatic, I was having a fit. Ha-ha. The gig was amazing though. We also supported 90’s band Senser at Tunnel 267 this year which was a sold-out show. Was also incredible.

SMC – I know that you still have your ArtistMax VIP Scholarship and you had mentioned to me that you were considering giving it to another Artist as with the Indiegogo campaign happening you didn’t want to overwhelm your supporters. This is YOURS and there is no expiry on it. We are looking at running an Artist of the decade event and we have a ton of great ideas for that! What are your thoughts on that?

Matt- Blimey!!! Each time we’ve been in the contest it’s been nerve shredding. I’m not sure I have any nerves left lol.

SMC – What has been your experience since being a part of the Starlight Music Chronicles family?

Matt- Well apart from becoming friends with your lovely self, it’s just been amazing to have had such support and advice from you. And it’s so cool to see the growth of SMC in the last couple of years. Truly an inspiration.

SMC – Okay, final question: if there was any advice you would like to give new Artists who are discovering SMC, what would that be?

Matt- Be up-front and honest. Never give up. You’re in very good hands.

SMC – Thank you Matt! We have some great things cooking up that we will soon be able to announce and will involve a ‘wrap-up party’ so to speak for our Artists of the Year for Season 1. We look forward to chatting with you really soon!

Matt- It’s been an absolute pleasure my dear friend. Xxx

 

______________________________

IAMWARFACE Social Media Links (click to view)

Website

Facebook

Twitter

Instagram

YouTube

Spotify

SoundCloud