SMC Artist of the Year Spotlight | IAMWARFACE March 9, 2017
By Candice Anne Marshall
SMC – Hello Matt! This year is flying by and there are so many wicked projects going on at the moment for IAMWARFACE! Let’s begin with the biggest one right now: the Indiegogo campaign for your single ‘Say My Name’. That’s a pretty wicked promo video! Tell us who the team is behind this campaign…
Matt – the Indiegogo campaign has been set up by a friend of mine called Andrew Scott Marshall. He’s also writing and directing the video. He’s a great guy with a hell of a lot of awesome ideas. Can’t wait to see what he comes up with.
SMC – Can you tell us a little bit of a synopsis of the Music Video and what we can expect? We saw some pretty wicked acting skills there!
Matt- Hi Candice. Thankyou. The Oscar win awaits lol. Yes of course. Ok, well the video is going to form one part of a narrative that will span multiple songs possibly featuring other bands. The general vibe is that of a kick ass Kung Fu movie in the vein of something like John Wick. It’s gonna be awesome.
SMC – What is the ultimate goal in terms of top dollar – what amount do you need to make this video the success you want?
Matt- At the moment we’re looking to raise £3500 to shoot the first part of the video.
SMC – You mentioned to me on the phone recently that you are also working on a new single….can you tell us about that?
Matt- Yes indeed. I have a load of new things I’m working on. There’s 2 brand new songs that I’m currently going through as well as a cover of a very famous 80’s song. We’re also working on the official debut album so these will all form part of that. I can’t say anymore at the moment but there’s some big things happening.
SMC – What is in your studio? Can you give us a bit of a visual?
Matt- It’s all decked out with geek paraphernalia such as a huge Tie Fighter from Star Wars and Various Aliens and robots to keep me company. Also, there’s my usual setup consisting of a midi drum kit, a keyboard and guitar.
SMC – You are also playing the Camden Rocks Festival this June as well. What a great way to ‘pass the torch’ so to speak to our 2016-2017 Artist of the Year! It looks like a well-established music festival – is this your first time playing there for it?
Matt- Yeh, it’s gonna be a very cool festival. I played there about 4 years ago in my last band. It’s basically the town of Camden turned into a huge festival with a load of music venues all hosting some of the best British bands around at the moment. Also, we’re playing Into The Wild festival in July this year which is my favorite. Such a cool vibe with awesome people.
SMC – Can you talk about the changes that are happening within the band as well?
Matt- Well, things just seem to be clicking into place right now. We’ve had a load of exposure last year including Sky Sports using our debut single Say My Name for the opening league games. That was amazing to see on TV. Nothings really changes as far as how we do things, it’s just taken a lot longer than we expected to get the ball rolling regarding recordings and the creation of the album. Also, we seem to be pulling a lot of Gary Numan fans at the moment which is fantastic. Gary’s wife is also a fan. You never know, we may join him on tour sometime in the future. Gary, if you’re reading this…. get in touch.
SMC – What are all the tours you are looking at for the remainder of 2017?
Matt- We don’t have a tour arranged this year as of yet but hopefully we’ll have some news very soon. I’d love to get back on tour. This is what I live for.
SMC – I know that this can be a touchy subject for many Artists, but I do like to know what the media support has been like for you over in the UK….
Matt- Well, it’s all mainly been social media based so far and we’ve had a great response. We also recently did a live session for BBC Introducing of which was also filmed. We’re working on a video edit of our first track we played (To Die For). It’s almost finished and it’s looking like a corker. Can’t wait to get it out there.
SMC – In terms of the last 3 months, what has happened for the band in terms of tours and live shows?
Matt- Well, we did a short tour in the South of England last October which was our first. It was such an unforgettable experience and this was when I realized that I have the best band I’ve ever had the pleasure to work with. Such a great and funny bunch of guys. The first night of the tour we all cried ourselves to sleep laughing. So funny.
SMC – Which live show was your most favorable since being announced as our Artist of the Year in July 2016?
Matt- I think the most memorable was our gig at Proud Galleries in Camden a few months ago. Even though I had an epileptic fit halfway through a song but I managed to hold it together by holding my hands over my eyes to avoid the strobe lights. Everyone thought I was being dramatic lol. It was only when I told them I wasn’t being dramatic, I was having a fit. Ha-ha. The gig was amazing though. We also supported 90’s band Senser at Tunnel 267 this year which was a sold-out show. Was also incredible.
SMC – I know that you still have your ArtistMax VIP Scholarship and you had mentioned to me that you were considering giving it to another Artist as with the Indiegogo campaign happening you didn’t want to overwhelm your supporters. This is YOURS and there is no expiry on it. We are looking at running an Artist of the decade event and we have a ton of great ideas for that! What are your thoughts on that?
Matt- Blimey!!! Each time we’ve been in the contest it’s been nerve shredding. I’m not sure I have any nerves left lol.
SMC – What has been your experience since being a part of the Starlight Music Chronicles family?
Matt- Well apart from becoming friends with your lovely self, it’s just been amazing to have had such support and advice from you. And it’s so cool to see the growth of SMC in the last couple of years. Truly an inspiration.
SMC – Okay, final question: if there was any advice you would like to give new Artists who are discovering SMC, what would that be?
Matt- Be up-front and honest. Never give up. You’re in very good hands.
SMC – Thank you Matt! We have some great things cooking up that we will soon be able to announce and will involve a ‘wrap-up party’ so to speak for our Artists of the Year for Season 1. We look forward to chatting with you really soon!
Matt- It’s been an absolute pleasure my dear friend. Xxx
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