Every once in a while a comet lights up our Starlight Music Chronicles (SMC) sky and today, that comet goes by the name of Rochelle Vincente Von K. The Viennese born, Los Angeles-based multi talented Artist has roots rich in music,fashion (modeling), dance, and film and with the world premiere launch of her brand-new music video ‘Deal Me In’ exclusively to SMC, this is one comet whose light we are certain will not go out anytime soon.
The video, directed by Stephen David Brooks (see SMC Spotlight here) is an opulent and extremely creative film from this prolific visionary. Scenes from the video were all shot in and around the Los Angeles area. The video also features New Zealand Actor Jamie Spear as Vincente Von K’s boyfriend who played the role of ‘heartbreaker’ exceptionally well. The song itself is intense with an almost ‘celestial’ undertone in its instrumentation combined with alluring vocals and an intense story line in the lyrics. It doesn’t surprise me that Vincente Von K has created a masterpiece here: she has a history gilded in accomplishment and achievement not only in music (see full discography here), but also with the success of Lover Raw Chocolate (see here), her company which focuses on the super food ingredient. We have included a link for your convenience in the right sidebar menu for purchase! Her clients are The Academy Awards, Costume Designers Guild Awards, The Supper Club, NYC Fashion Week and HBO’s Real Time with Bill Maher to name a few. And this is just scratching the surface!
I have spent some time getting to know Rochelle in the last few weeks while planning the world premiere launch of her video on the SMC platform and I have to say that this is one of the most focused, personable, and lovely souls that I have encountered. In fact, she asked for SMC to postpone the launch of her video until today (was originally slated to launch October 3rd, 2017) out of respect for the tragedy in Las Vegas (only days ago), and the sudden passing of industry peer Tom Petty. Indeed, a comet passes our planet every so often, but I can assure you that this unique comet will not only light up our world, she will leave a lasting impression in it through her exquisite works of art wherever her magical trail is seen.
We welcome her into the SMC Family and look forward to following her career through our SMC Spotlight Numbered Series. To find out more about Rochelle Vincente Von K, be sure to check out her socials at the end of this interview below.
World Premiere ‘Deal Me In’ Music Video exclusive interview!
SMC – Hello Rochelle and welcome to the Starlight Music Chronicles (SMC) Spotlight! Can you tell us how you heard about SMC?
Rochelle – Hi SMC, thanks so much for your support! I heard about you through the incredibly talented director Stephen David Brooks.
SMC – We are thrilled to have been the Music Platform for the World Premiere of your new video ‘Deal Me In’! Before we get into this, let’s get a little career history from you in terms of where your career began to this moment in time…
Rochelle – Erm, where to begin… I started when I was 9 … and each phase moved into the next … so I guess I’ll start with my last phase before I moved to LA?! I was based in London & Brighton and was one half of electronic duo Product.01, we worked with many including Ursula 1000, Dr Luke, Stephen Hague, Bassnectar, Dubstar, Dave Clarke, Chicks On Speed, Adam Freeland, Si Begg, Princess Superstar, Larry Tee, Kromeangels, Alter Ego, Tiga, Husky Rescue and Katie Melua to name some.
We performed plenty of live shows, to 40000+ people, and including touring with Freeland, Dubstar, The Lightening Seeds, and playing alongside Tiga, Fatboy Slim, Dubfire, Eric Morillo, Bobby Gillespie (Primal Scream), Wilson Pickett, The Commitments, Mark Moore , Spektrum, Gregor Tresor, General Midi, Larry Tee, Princess Superstar, Arthur Baker, Chris Coco, Lee Coombs, Caged Baby, John Acquaviva, Kid Alex, Lee Coombs, Einmusik, Si Begg, Andy Barlow (Lamb), Beardyman, Kromeangels, Simian Mobile Disco, DJ Mehdi … as well as performances for Radio One, XFM, MTV, Tate Britain & London Fashion Week. We toured Brazil, Japan, China, UK and Europe predominately, thou did do some shows in Montreal and New York City. Never got to the West Coast, but had plenty of radio and DJ support.
My new band based out of LA, with Ryan Carnes on drums and Simrin Phull on guitar, has played The Roxy, Hard Rock Café, The House Of Blues, The Satellite and Coachella.
SMC – Stephen David Brooks is the genius behind the filming of this video. Can you tell us how you two connected?
Rochelle – He did an amazing job, didn’t he? We met through a mutual friend and felt an instant connection. We knew we wanted to work together right away and were contemplating either a short film or music video, hence the birth of our ‘Deal Me In’ collaboration.
SMC – Would you work with Stephen again?
Rochelle – Hell yes, I hope we work together again very soon! The thing that is refreshing with Stephen is he understands the creative process in that no matter how prepared you come, shit will inevitably happen, so nothing phases him. And when that shit flies, he knows how to duck and keep things moving forward. I also love how he works spontaneously and honestly. Artists can be oversensitive and it gets in the way of the process. With Stephen, I found it easy for us to be unfiltered with each other because we both wanted the same end result so I trusted him. We used what was in front of us to the best of our ability. You have to understand we worked with ZERO budget. So, it was pure raw energy from everyone who graciously gave their time and contributed. We were all there because we wanted to create something together.
SMC – Can you tell us what the premise of ‘Deal Me In’ is about?
Rochelle – It’s that age-old question of why do we sometimes fall in love with the very person that’s wrong for us? I know that for me, for example, I don’t like or play games. I’ve never been attracted to that, so I’m not addicted to weird behavior in men! I want straight shooters, I always look for the good in any person until proven otherwise, and yet why is it that I attract complex men? Is it because all men are complex and it comes out in different ways? Or are we destined to love certain people because it’s fate or some past life karmic pattern? I don’t know the answer to that… but ‘Deal Me In’ explores that, and also how when a man destroys the beautiful opportunity to love, he doesn’t just hurt me, he hurts himself even more. We can’t run from ourselves.
SMC – The song is brilliant and the video even more so! Aside from the teasers we shared in the last 8 days, can you tell us of a memorable story from behind-the-scenes?
Rochelle – Thanks so much. Written from the heart… created from the heart by all involved. I’m bummed that I don’t have more behind the scenes footage of my band but we needed my phone for music playback on the theater shoot! I’ve got some pretty wild stories, but I won’t share those just yet out of respect for other people’s privacy ha ha! But to share something, when we were shooting on Sunset Blvd, we needed a crowd so we went down on a Friday night and it happened to be a long weekend where literally everyone was out of town… we had zero crowd… so we waited around until one o’clock am when the Roxy was emptying out from The Buzzcocks show, and had literally 5 minutes before there was zero crowd again so had to move like ninjas!
Then at the Ahrya Theatre we had limited time because the City of Beverly Hills doesn’t let you park on the street after 3am! I was in the loos at 2am doing my makeup and getting on my last costume for the black wig scene, then my nails kept popping off and my guitarist Sim was helping me find them and glue them back on while I was trying to handle my cape. Stephen was very calm and also trying to help! By 2.30 am we were finally ready to shoot and we had literally 20 minutes to shoot the last scene and be at our cars by 3am. No pressure at all. 4 takes and we were done!
SMC – What has been the media anticipation been like for the release of this single?
Rochelle – It’s surprised me regarding how much demand this music video has had prior to its release!
SMC – Can you tell us who your ‘go-to’ team was for the creation of this video?
Rochelle – Stephen and I did pretty much everything together. We fed off each other’s ideas and made all the big decisions together. The initial plan for this video was very different to what it ended up being. It kept evolving into a different direction, even while we were shooting it, but we knew the feeling we wanted from it. Like I said, because Stephen is a true artist he understands the process on many levels and that’s where his experience and professionalism shines through… so, this allowed much creativity to flow without resistance and attachments to previous outdated decisions that ended up being mere spring boards to fresh ideas. And then of course on shoot days we had creative input from my band mates Ryan Carnes, Simrin Phull, actor Jamie Spear, our behind the scenes photographer Inge Christie and assistant Erica Boslego. But we really didn’t have a lot of time to faff about at any given moment because we were either on sunset times, theatre times, or street parking times!
SMC – Your ‘boyfriend’ in the video Jamie Spear did a fantastic job as well! Was this your first time working with him?
Rochelle – Yes, it was our first time working together. We had our own secret back stories a lot like we all do in life, and then Stephen would pull us aside individually and say something to create a certain feeling. There were certainly times where Jamie would give me a confused look and I wasn’t able to explain that it was Stephens direction. At the very end of the last shoot we revealed what our back stories were to each other and it was interesting because it really did add a depth and suddenly certain things finally made sense!
SMC – What is your overall summation of this video?
Rochelle – A journey within and a journey without!
SMC – Let’s go way back to 2006 when your album ‘Bullet Ride’ under the moniker ‘Product.01’ launched until this very moment with the new release of ‘Deal Me In’ – can you tell us how you feel you have evolved as a Musician?
Rochelle – Mainly I think the process has gotten faster. I’m much more able to be present and take on whatever is happening with trust. I no longer over think things… I’m much more impulsive. I understand that as long as I’m tuned in, there’s a reason why things are coming out as they are, and eventually it will make sense! You just have to keep going with it.
SMC – Do you write all your own lyrics?
Rochelle – Yes, I write all my own lyrics and melodies. And depending on how a song began, whether I started it or a producer sent me a music link, I do my own chords and arrangements.
SMC – Who is your creative team when recording your music?
Rochelle – It changes depending on the project I’m working on, but for this it was Marc Adamo from Product.01. He’s one of the best electronic music producers in the world. By far! He’s been my partner in crime for many years, and while the journey isn’t always smooth, the result is always exactly right.
SMC – What instruments are you proficient in?
Rochelle – I can play piano enough to write songs! I am also pretty good with programming and mixing, but I prefer to collaborate, to me it’s much more interesting. Like sex. Better with two!
SMC – I had a listen to your song ‘One Starry Night’ (see below) – beautiful song! Can you tell us a little about what the theme is behind the lyrics in that song?
Rochelle – Funny you should mention it as my ‘One Starry Night’ character makes a cameo in ‘Deal Me In’, in case you didn’t notice the blue wig & cage shoulder pad! ‘One Starry Night’ is about love at first sight… when you meet someone and feel their soul when you look in their eyes. You just KNOW. But then you second guess yourself because how is this possible? So instant? So easy? And you let it go, and then spend many years regretting that moment you let it go, only to find yourself praying for a second chance. Knowing you were right all along and won’t make that mistake again. And that no one has since come close to that feeling.
SMC – Your single ‘Blazing’ and the video is brilliant! Who was the creative team behind this video?
Rochelle – Ah yes thanks … and it was shortlisted for two Grammy nominations, under ‘Music Video of the Year’ and ‘Record of the Year’.
The majority of it was shot at a stunning crazy Mexican themed house in Calabasas where they film Ancient Aliens. Jeff Skeirik was the director, and Nazim Chambi was my guitarist. Nazim’s makeup didn’t quite go to plan! I was in Malibu and Nazim was in Hollywood getting ready before arrival at the house, and my awesome makeup artist Rebeca Teresa is experienced, but unfortunately even thou I had specified, we didn’t get the makeup artist that knew how to do Sugar Skull makeup on Nazim, so Rebeca was Facetiming with his makeup artist and it was insane, she had no clue even with basic instructions, all the while Rebeca was trying to get me ready in time as we only had the house to film for a short period of time. That was very stressful! But Nazim took his bad makeup with grace! Thankfully it worked because of his natural good looks. And Jeff was a trooper, he had the pressure of making sure all the shots were complete in time, there was a lot we really needed to ensure it made sense! Then I wasn’t planning it but that night I ended up at a party in full costume, which was pretty wild!
The dance sequence was shot Downtown, I did the choreography and auditioned the dancers, Jonny D and Isaac Uhlenberg. They were inspiring to work with. We only had 2 short rehearsals and then that shoot day ran very smooth!
Jeff edited the video himself, another incredibly talented director!
SMC – Can you tell us what the next 6 months look like for you in terms of promoting your new single?
Rochelle – Now that everything is digital it’s not really like that anymore over a 6-month period. Things are quite instant these days… but the plan is for my band – Ryan Carnes and Simrin Phull, to play live shows, and I have another stripped-down mix of ‘Deal Me In’ that we are going to release soon also.
SMC – Will there be an EP or full-length album in the near future?
Rochelle – We have two more singles coming out, ‘OutLaws’ & ‘Valley Of Fire’, and then the album ‘Three Is The New Four’ will follow.
SMC – What about the music industry appeals to you and why?
Rochelle – Nothing at all appeals to me about the music industry, but I have a deep passion for music so it’s just a part of it. On one hand everyone loves artists who break out and do something different and yet the music industry no longer supports artists like that, nor does the music press. Even independent journalists I know rarely do, thou they think they do! Now everyone just wants to be ‘liked’… Truth is they tend to want someone commercial with their songs written, produced, recorded and a million built in ready fans! That’s not exactly A&R! It used to be the complete opposite, the more underground, the cooler it was and the more people wanted to be a part of something new and special.
I think commercial music has always had its place, and I enjoy it too, but when it’s the only option it’s a bit creatively void, right? Then you have these famous artists who were lucky enough to have thousands if not millions invested to build them and develop their skills, who go on about giving away their music for free. Yes, we have to move with the times, but let’s not forget they had a shit load invested in them to get them where they are, so that they can give away their music free, and still make money in order to continue making music!
I’m also not a fan of these contrived pop show contests, or what I call musical fast food! For starters let’s be real, these shows are really about boosting the judges’ careers, in case you haven’t noticed! And because to me the very point of being an artist is to be creatively free and have your own opinion and voice that. Music is not a democracy and it’s not about approval. Anyone can train a monkey to copy something and do it well.
Music is an expression. An exploration. It’s not fixed. It changes all the time if it’s true. And while I love to explore remakes of other people’s songs and have successfully done so in the past, it shouldn’t be the main focus. I applaud people who try something different and shout that out. That takes real guts. Real spirit. That’s creative evolution.
SMC – I will get into some questions about your earlier careers but I would like to ask first which career you find most fulfillment in and why?
Rochelle – Which bit? The singing and songwriting, acting, dancing or my raw chocolate superfood company Lover Raw Chocolate? I love all of it and find they are extensions of each other. To be a good actor you need to work on voice and movement so that you have a natural vocal and physical range, to connect with a song you need to connect with emotion and movement, and to nourish the body for these things you need to fuel the body with something that gives it the best opportunity to thrive, so that you aren’t bogged down and can focus on being creative and channeling that energy.
SMC – Can you tell us which social media platform your music fans can find you most active on?
Rochelle – Facebook & Instagram are my 2 main ones. I barely use Twitter… I’m not the most technically savvy but I do try!
SMC – What do you feel is the most important thing an Artist can do for themselves to promote their work?
Rochelle – These days I have no idea, it’s so random. A talking dog can go viral. I can’t compete with that! I can try, ha ha. But probably just being who you are, sharing that, and praying a hell of a lot!
SMC – Which song of yours is your most personal favorite and why?
Rochelle – They are all really personal and touch me in different ways. Some are fun, some are deep. With our current global state, my next single is probably the one that’s most relevant to us all … it’s called ‘Outlaws’…
“when freedom is outlawed, only outlaws will be free, when freedom is outlawed, only some of us will see” … “insanity passed as logic, violence the tool of change…” … “epidemic if cronyism, we police our empire ….” … “in the eyes of progress, we bury hearts under ground” …. “evil described as virtue, slavery sold as liberty, we have broken from reality, broken from reality…”… that kinda thing!
SMC – I also saw on your website that there are some collaborations as well – which one is your favorite or most memorable?
Rochelle – I loved them all, all so different… memorable? I would say working with Stephen Hague because he’s such a legend (New Order, Pet Shop Boys, Siouxsie & the Banshees, Tom Jones, Dusty Springfield, The Pretenders, Peter Gabriel, Robbie Williams, etc., etc.) and learning his song writing tricks was priceless. It really did change my process and the way I approach songwriting to this day, and also gave me the confidence to know I am on the right track with my own techniques.
I would take the train from Brighton to Hastings on those cold miserable days and he would light up my world. I loved his studio, on a beautiful property overlooking the sea. It was inspiring and deep.
SMC – Are you looking at doing another collaboration in the near future?
Rochelle – Most definitely! I have some producers lined up and I’m really excited, there’s still so much I haven’t explored as an artist. I am taking a new direction with the new music.
Earlier Career History
SMC – I read in an interview that you were a dancer. What kind of dance did you take up?
Rochelle – Long story short, when I was 11 I was working on a TV commercial and Tony Bartuccio was the choreographer for the job. He was the number one Choreographer in Australia at the time and asked me to come and train with him at his studio. Within six months of doing one class a week I started working for him on live shows and TV. I picked up dance quickly, but he was also hardcore so that made me have to learn fast. The other dancers had all started when they were two – four years old, so I was rather late ha ha. And because I was working with them, there was a lot of pressure on me to be at their level even thou I didn’t have their backgrounds, was a lot younger, and many of them were already incredible choreographers and performers in their own right, touring with Billy Idol, Kylie Minogue or whoever! I started with jazz dance and expanded from that into ballet, tap, acrobatic dance, and then learnt Karate, got to brown belt but stopped as I was doing so much TV and was concerned I’d have a broken nose before a job!! I also started teaching dance at a popular gym in Melbourne when I was 16 (Ann Peacock was one of my students – the Prime Ministers daughter!) and did choreography for shows around Melbourne. But then my music took off and something had to give.
I continued dance in London with one of Michael Jacksons’ choreographers, joined a Hip Hop dance group in Brighton, and now do Hip Hop in LA!
SMC – I also read that you have worked with Femi Taylor (‘Oola’ from Return of the Jedi). Can you tell us how that came about and what the outcome was?
Rochelle – Femi and I were models for a rather large fashion parade at the Tennis Centre stadium (where they host the Australian Open), and she came up to me after the show, asked if I sing… I said “in the shower” and she said “good because I’m going to London to visit family for Christmas, will you please audition?” Honestly, I showed up thinking there’s no way! Bizarrely got the gig but it was only for one month. The other girl in the band was horrible to me. I’m a sister and love empowered women. And I was terrified. I needed guidance. I had never sung in front of anyone! I had 3 days to learn the entire repertoire including two feature songs that I had to sing, and a rap!!!! And I was working on two of those days so only had evenings. All I remember is my best friend at the time Portia (De Rossi) and I walking up and down her street in the city (as I used to stay with her when we had modeling jobs together) going over and over the songs together all night. She was unbelievable, held my hand thru the whole process. I would have died without her! Then when it was show time, it was a full house, my idol Scott Carnes from ‘Kids In The Kitchen’ was standing in the front row right in front of me. I was about to faint. Anyhow I think I got thru it. He’s a lifelong friend now.
When Femi returned from London I of course left the band, as I was always a replacement, and then after one show they called me, said that they miss me, and will I come back? They sacked that horrible other vocalist and Femi and I ended up working together for 2 years. So that is how my singing career began! Femi and I also did a lot of TV work together as vocalists, we were often booked together. And she is still my best friend to this day.
SMC – You have modeled and also won Miss Junior Victoria as well. Tell us how that came about.
Rochelle – Wow where did you find that?!! You clearly dug deep! When I was 9 I told mum I needed purpose in life and wanted to contribute to the world and maybe I can start by dusting shelves at the local shop?! Mum had heard of a modelling school and thought I’d be better off doing something where I’m making more per hour than dusting! But only if I liked it. She was never pushy, only encouraging. Well I just followed that journey and yes ended up winning Miss Junior Victoria, which was very surreal, as it was massive. Then I joined the best adult agency as a child model, and would be confused when I was sent to these auditions with the big girls, almost didn’t want to go in. 90% of the time I got the jobs I went for. The other kids’ mums hated it when I entered the audition room lol, and the big girls were awesome and really looked after me. I did Vogue, Elle, Dolly, Harpers Bizarre, and all of them really. I worked with some legendary Photographers and was also on Daniela Federici’s first ever photography business card. (She did Anna Nicole Smiths Guess campaign, and went on to shoot the famous Douglas family portrait, Prince, Sharon Stone and pretty much every Hollywood star). I remember that shoot well, she made me climb a church wall! I worked with her for many years. She has a work ethic few could match. I learnt a lot, that has stayed with me.
SMC – Can you tell us which acting gigs you have done as well?
Rochelle – It started in Melbourne, as an extension of modeling at a big agency you got sent in for various film auditions, plus at the dance studio Caroline Gilmore (a well-known Australian actress) was head of the acting department and also sent us in for things.
I worked on lots of TV including ‘Chances’ with Jeromy Sims, a film called ‘The Hunting’ with Guy Pearce, John Savage and Kerry Armstrong… I featured in Paul Norton’s ‘Southern Sky’ music video as his girlfriend (loved swimming in those shark infested waters with the shark patrol on sight, comforting!), which was selected for the Sydney Olympics Opening, and ended up in a lot of music video duke boxes (!) … and when I moved to England got involved with the short film scene thru Junk TV. We won awards for our short films and then I was funded by the British Film Council to direct my own short ‘I Make My Pictures For What Hollywood Spends On Lipstick’, a film about Maya Deren, the pioneer of film funding!
SMC – Which career did/do you find most fulfilling for you personally?
Rochelle – I love them all. I see them all as different limbs to the same body. Creative energy is just that, it’s just where you put your focus.
SMC – Can you describe ‘a day in the life of Rochelle’ to us?
Rochelle – Hmmm, it’s so different every single day. My one constant is my beautiful rescue dog Maya. I have no routine, it depends on what I am working on.
SMC – Which Artist (can be any: musician, actor, etc.) would you like to work with and why?
Rochelle – David Bowie. I hear from mutual friends who have worked with him that he was a very funny man. I like a sense of humor on the job, British sense of humor even better … even if it’s just once coming up for air after some deep creative moments.
Living, I would love to work with Martin Scorsese. And music wise Trentemoller. Please Lord!
SMC – Can you tell us of a time in your career (choose any) that stands out for you as most memorable?
Rochelle – Being booked to support James Brown on his Australian National Tour with the band I was in ‘Relax With Max’, and then the record label doing the dirty on us the day before was a memorable one! That’s a long story, sigh! We won the court case but honestly, it really didn’t matter at that stage! (facepalm)
And a defining moment when I feared I had gotten off track in life… needing a break, I had taken a one-way ticket and small suitcase from Australia to Europe, and eventually landed in Munich working with Warner Chappell, but didn’t like the music they wanted me to do, it was super cheesy and I could have done that many years ago, why go on a massive journey only to cave? So, I continued on to where they import the music I do from, London. In London I had an incident where I was physically attacked by the Minister at a church I had gone to, I was only there to enjoy the gospel singing. That’s a very long story but after I came forward many other women did also, and as it turned out this guy had been on the run from New Zealand and hiding at the church! Fooled everyone, who had initially thought I was lying! Until other women came forward!
I moved down to Brighton and lived in a squat for a month or so, upstairs was pretty nice and downstairs it had no floors, just dirt and wooden planks to balance on, it was winter and damp with no heating, and I had to sleep in all my clothes and a coat and was still shivering. I really understood that scene in ‘Withnail & I’ with the Deep Heat rubbed on them to keep warm! Dude! And the Brits have this weird thing where they share bath water????!!!! (I was always the first ha ha)… showers were not a thing in old houses at that time. Eeek.
Needless to say, I had run out of money and found a job at Virgin Cinemas. My intuition was very set on me working there.
Within a month, one of the ushers at Virgin knew a guy who was looking for a vocalist for his band, so I gave him my demo not thinking too much of it. When the usher next came in he told me I must quit my job because they wanted to put me on their National UK Tour that week. I didn’t believe him because we hadn’t met, but he convinced me so I quit my job, went to London to meet the band and discovered it was only an audition!!!! Thankfully, I got the gig and was at dinner with EMI that very evening to celebrate.
A week later I was doing our first show with Dubstar live to Radio One with the legendary John Peel (who went on to support all my music endeavors), then MTV, then TFI Friday, Shepherds Bush Empire (that’s where I met Stephen Hague for the first time) and then onto a massive tour with The Lightening Seeds right when they had their football hit ‘Three Lions’, and ‘Perfect World’ had just came out as well.
In one week, I went from being a popcorn chick, to signing autographs and working with the British music industry elite.
Plus skip forward, the first signing Product.01 had was a record label in Munich called Compost Records, who knew the Warner crowd where I started in Europe.
And that my friend, is how life rolls!!
SMC – Okay, final question: What does the term ‘success’ mean to you?
Rochelle – Success to me is doing what you are passionate about without creative compromise, and being supported for that.
Rochelle – Thank You Candice!!! You dig deep!
Rochelle Vincente Von K Social Media links (click to view)